Transamerican Auto Parts

Adobe Analytics & Target Implementation, WorkSpace Training

Client

Transamerican Auto Parts is a leader in auto parts sales and distribution. Their mission is to help four-wheel enthusiasts create one-of-a-kind vehicles uniquely customized to project their personalities and pursue their passions.

Business Need

Develop a clear picture of funnel analysis and macro/micro conversion events.
Eliminate data sampling (Google Analytics).
Implement Adobe Analytics ecommerce solution for new site redesign (20,000+ SKUs).
Give stakeholders insight on advanced personalization features:
- Vehicle Selection to filter results, Category Refinements, Search.
- Purchase add-ons (warranty, protection plan, installation).
- WorkSpace Training and report automation.

Solution

Conduct a comprehensive discovery process with stakeholders to understand business requirements.
Create a solution design that aligns code variables with crucial stakeholder KPIs.
Create a comprehensive Implementation Guide for IT with a clear step-by-step process.
QA code and train client’s end users on tool and report analysis.

Results

Identified many cart checkout issues before revenue was impacted.
Analyzed the highest drop off rate during the check-out process and improved conversion funnel.
A/B testing increased micro conversions and boosted product coupon clicks.
Studied device tracking and improved mobile site behaviors.
Adobe Workspace Training allowed team to understand UI and set up automated reports.

Tools

Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager.