Product & App Measurement for US and Foreign Territories
Business Need
Tracking multiple territory sites from countries for a regional and global perspective.
Provide analytics support by performing a comprehensive tracking code audit for the 12 mainglobal territory sites and outlining changes to meets measurement best practices.
Audit and fix Google Analytics tags for sites, video players, social network and advertising.
Optimize site search and review errors regarding page load and duplication of pageviews.
A reporting solution that serves both the individual territories as well as US headquarters.
Solution
Truemetrics will audit data, settings and reporting in Company’s Google Analytics (GA) andGoogle Tag Manager (GTM) Accounts.
Provided recommendations on universal tracking consistency of properties; event nametaxonomy, and work closely with in-house developer to change GTM as necessary.
Enhance content analysis improving content group strategy by campaign attribution.
Delivered country territory reports that summarize content consumption, visualize cleartraffic source and attribution from all channels: social, email, organic etc.
Results
Sony now is able to:
Accurate visibility of statistics on revenue and orders making reports actionable for senior management.
Clarity on the effectiveness of each (meantion video player issues).
Using Data Studio, the team now clearly defines user interactions and effectiveness of marketing campaigns.
Tools
Google Analytics, Google Tag Manager, Google Data Studio.
Truemetrics has hired a fantastic team of web analytics professionals. ABC Family’s success and traffic growth was in part due to their expert analysis and attention to detail.
.png)
